Nike Playground
To launch the in-store basketball court called Nike Playground at a flagship retail outlet, Let's Be Friends were asked to create custom 3D animated visuals to display on the court's impressive LED wall. Our team conceptualised a story that features a collection of Air-inspired elements based on the various materials found in a Nike Air Max sneaker that interact with a grungy street-style court environment.
The Launch
The Nike Playground was launched with much success and even included late-night basketball showdown with local DJs and artists making an appearance at the event.
