Checkers Sixty60

The pioneers behind nationwide 60-minute delivery, approached Let’s Be Friends to develop a 3D character and other marketing materials for their brand. Checkers Sixty60 is known to do things a little differently to other supermarket brands and we set out to create a fresh take on how the delivery service would appear in-store and online. The brand is fun and known for their tongue-in-cheek tone of voice, so our character had to be light and fresh (but not overly cartoony). The realistic texturing used in the elements balanced with the simplified forms helped to root the character in the real-life while still giving him a little extra charm.