Let's Be Friends partnered with All These Things agency to create high fidelity 3D visuals to showcase the latest releases in the Asics 2023 tennis range. The focus of the project was to produce a series of short animations / simulations that brought the technological aspects of the shoes to life in an engaging way. Features like Twistruss™, Dynawall™ and Dynawrap™ were unpacked and represented in a creative way to bring emphasis to the competitive edge they offer. We had the opportunity to work on Novak Djokovic's signature shoe as well as the latest Gel Resolution and Solution Speed releases.